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Life Tribe,

Culture of Life 1972 is inspired by LIFE! We are creative and adventuresome. We are generous and strong. We are blessed and bold. We are prayer warriors and faith-igniters who are united by the belief that every life has priceless value and great purpose. Everyone is welcome. Join us.

LIFE is always in style!


Be the first to know about our Flash Sales! New Collections! and how you can help use Fashion to give back to Life!


The COL1972 Foundation is the charitable arm of the COL1972 fashion brand.

COL1972 donates 100% of our profits to organizations that work to protect a Culture of Life!

Our brand on a mission thanks you for using your purchasing power to protect life.