All Clothing

White! Berry or Turquoise! dresses are a MUST HAVE in your closet! They’re flirty, crisp, refreshing, and classic! What do you need a dress for this season? Graduation? Bridal Shower? Church? We’ve got you! Side zipper. 

Model is a size 0 and is wearing a small. This runs small. Size up. This is Junior Sizing.

Fabric Contents: 100% POLYESTER, LINING: 100% POLYESTER

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Machine wash cold. Tumble dry low.

Get ready for a date night with our Perfect Date Night Dress. This dress is perfect for those special moments where you need to look your best. With its flattering fit and elegant design, this dress will make you feel confident and beautiful on any date. Get ready to wow everyone and have the perfect night out!

100% polyester

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Machine wash cold. Tumble dry low.

Discover the mysterious, daring, and wild fragrance that goes beyond with a crisp blend of fresh rose.

VITA translates "life" in Italian. Discover our exceptional scent inspired by the bold women who love life.

Enjoy complimentary signature packaging with every order. A light floral fragrance that acts as reminder that every day is a gift.

USA made

4 oz in frosted glass packaging.

Spray top with shiny gold collar.

No synthetic fragrances, dyes, phthalates, parabens, carcinogens or toxins. VOC, DPG and alcohol free. 

Nontoxic, biodegradable, vegan and cruelty free. 

Ingredients: RO/DI Water, Butoxydiglycol, Ethylhexylglycerin, Glycerin, Ethylhexyl Salicylate, Phenoxyethanol, Hydroxylacetophenone, Fragrance 5%

Oversized V-neck top is perfectly paired with our black wide leg pants or any of our bottoms. 

PINK is sold out.

Fabric: 100% polyester

Wash cold. Tumble dry low.

USA Made | COL1972 Private Label

Bella is a size 2. She is wearing a size small.

Stay warm and stylish this winter with our High Waisted Faux Leather Pants. Made with high-quality faux leather, these pants embrace the season's vibes while keeping you cozy. Perfect for any occasion, these pants are a must-have for any fashion-forward wardrobe.

Care instruction: wash cold, do not bleach, do not tumble dry, do not iron, do not dry clean. lay flat to dry
Size and Fit: Model is 5' 9" and wearing size Small

Fabric Contents: 50% polyester 50% polyurethane

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Lovely for layering up or simply styling solo, this goes-with-anything sweater is the ideal piece to add to your sweaters collection. Featured in a ribbed knit fabrication with boat neckline and bubble sleeve to add a slouchy look. This sweater can also be pulled off the shoulder for a comfy but gorgeous look.

Fabric Contents: 50% Viscose, 28% Polyester, 22% Nylon

Machine wash cold. Tumble dry low.

Whether you pair it with jeans or a pencil skirt, your outfit will certainly draw the eye! Perfect for the fall and winter season, this sweater fits your every-occasion need! 

Care instruction : hand wash cold, only non-chlorine bleach when needed, dry flat, cool iron if needed

- Model is 5' 9" and wearing size Small

Fabric Contents: 52% rayon 26% nylon 22% polyester

Don't we all love cozy days? Make your day extra cozy with our super soft and relaxing loungewear set! 

*Top and bottoms sold together 

Care Instructions: Machine wash cold, only non-chlorine bleach when needed, tumble dry low, cool iron if needed

-Model is 5' 8" and wearing size Small 

Fabric Contents: 85% Polyester 15% Spandex

Introducing the Eden Sparkle Tweed Skirt in Black and White – a sleek and stylish piece to complement the Onassis Jacket. This mid-thigh-length skirt features a row of front metal buttons for a touch of sophistication and a zipper closure at the back for easy wear. The black and white sparkle tweed adds a classic yet contemporary flair. This classic dress will be enjoyed forever. It's a personal favorite of Abby Johnson and makes a great pro-life gift for a loved one or yourself!

Model is wearing a size small. 

Dry Clean Only.

Abbey Glass Private Label. Exclusively designed in Georgia.

Dresses are a MUST HAVE for every closet! They’re flirty, crisp, refreshing, and classic! We’ve got you! This dress is lined and you can wear confidently without fear of this style being see-through. Petite shoulder pads add definition.

Kate is a size 0 and is wearing a small. Junior Sizing. Runs small. Size up.

Bella is a size 2 and is wearing a medium in the beige.
Fabric Contents:  60% POLYESTER 40% RAYON, LINNING: 97% POLYESTER 3% SPANDEX

Machine wash cold. Tumble dry low.

Our La Vita e Bella Life Is Beautiful is our highest quality 100% cotton t-shirt. Pre-shrunk to make sure your size is maintained throughout several washes, and a classic fit.

• 100% combed ringspun cotton
• Heather Grey is 90% combed ringspun cotton and 10% polyester
• Dark Heather Grey, Heather Green, and Heather Blue are 35% combed ringspun cotton and 65% polyester
• Fabric weight: 4.3 oz/yd² (145.8 g/m²)
• 30 singles
• Classic semi-contoured silhouette with side seam
• Tear-away label
• Shoulder-to-shoulder taping
• Seamed collarette
• Double-needle stitched sleeves and bottom hem


This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide

Walk into the room and the whole world shimmers in our asymmetrical mini skirt with side zipper.

Wash Cold. Lay Flat to Dry.

Material: Sequins & 100% Polyester. Inner Lining: 100% Polyester

Carla is a size 0 and is wearing a size small. Size up as this runs small.

A COL1972 original. This "i love life." tee is our take on the "i love you. say it back." apparel that has been trending recently. With this "i love life." tee you can support life in a simple yet trendy way. This tee is super soft and comfortable and comes in many different colors so you can chose the one that fits you best. Pair it with our "i love life. say it back." sweatpants for a cute and stylish matching set that makes a statement. Use your style to say something, to spread love and life in a world that has never needed it more!

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping


This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide

What an amazing year to remember in our fight for life! Celebrate this year with us with this nineteen seventy two cropped pullover. The bold yet elegant design will surely turn heads and get conversations started. It's a personal favorite of Abby Johnson and makes a great pro-life gift for a loved one or yourself!

Did you know that fashion and comfort can be combined? This fleece crop sweatshirt is here to prove the point. The soft fabric feels extra soft to the touch, and the trendy cut with a ribbed neckline and raw hem comes right out of fashion magazines while still keeping it casual.

• 52% airlume combed and ring-spun cotton, 48% poly fleece
• Fabric weight: 6.5 oz/yd² (220.39 g/m²)
• Ribbed crew neckline and cuffs
• Dropped shoulder cut
• Cropped body with a raw hem
• Side-seamed


This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

What an amazing year to remember in our fight for life! Celebrate this year with us with this nineteen seventy two cropped pullover. The bold yet elegant design will surely turn heads and get conversations started. It's a personal favorite of Abby Johnson and makes a great pro-life gift for a loved one or yourself! 

Did you know that fashion and comfort can be combined? This fleece crop sweatshirt is here to prove the point. The soft fabric feels extra soft to the touch, and the trendy cut with a ribbed neckline and raw hem comes right out of fashion magazines while still keeping it casual.

• 52% airlume combed and ring-spun cotton, 48% poly fleece
• Fabric weight: 6.5 oz/yd² (220.39 g/m²)
• Ribbed crew neckline and cuffs
• Dropped shoulder cut
• Cropped body with a raw hem
• Side-seamed

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

An exclusive COL1972 original  Knit Sweater. Great layering piece during brisk autumn days. Pair our turtlenecks with any of our joggers for a fashion for life look.

Made in the city of angels, Los Angeles.

This style can be worn by Life Tribers of all ages!

Wash cold. Tumble Dry.

95% Rayon, 6% Spandex

Best Seller // This COL1972 slim fit tank is a closet essential. Back of tank at base of neck has tiny 1972 logo in black. Perfect for under all of our cardigans and sweaters. Pair this tank with our jeans, shorts or our best selling skirts or jeans!

• 82% polyester, 18% spandex
• Fabric weight: 6.78 oz/yd² (230 g/m²) (weight may vary by 5%)
• four-way stretch, which means fabric stretches and recovers on the cross and lengthwise grains
• Made with a smooth, comfortable microfiber yarn
• Precision-cut and hand-sewn after printing

Vittoria is wearing an XS

Calling the Life Tribe! How much do you love 1972? Now you can wear your pride!
A sturdy, warm, and comfy sweatshirt bound to keep you warm in the colder months. A pre-shrunk, classic fit sweater that's made with air-jet spun yarn for a soft feel and reduced pilling. 6 stylish colors to choose! Which is your favorite color?

• 50% cotton, 50% polyester
• Pre-shrunk
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem

Let fashion take over your wardrobe with this stylish LIFE sweatshirt. The trendy raw hem and matching drawstrings means that this hoodie is bound to become a true favorite. Wear this sweatshirt for a fun and unique way to support life while staying stylish. Wash cold. Dry low heat.

• 52% airlume combed and ring-spun cotton, 48% poly fleece
• Fabric weight: 6.5 oz/yd² (220.39 g/m²)
• Dyed-to-match drawstrings
• Dropped shoulder cut
• Cropped body with a raw hem

Size guide