We. Dress. Heroes.
You're invited to shop Summer 2021 styles

Culture of Life 1972 (COL1972) started in 2019, with a vision to design a fashion brand that celebrates all life. We care about the impact our styles have on future generations. One by one, we are leading a fashion movement that protects and values human life. It's simple: fashion should be good for you. Join our Life Tribe and make a significant social impact for Life. We dress heroes.

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our brand is

clothing with a conscience

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